Bose  -  The Power of Sound

A rising moon, a star-lit sky, a gentle ocean of drifting Sampans, brightly colored fish, tumultuous waves, origami paper boats, prancing horses, soaring kites, folding cranes all moving in a carousel and dancing through a landscape peppered with eye catching VFX. Set this to a powerful soundtrack and this exploration is, The Power of Sound.

Using simple animation accompanied by programmed expressions, The Power of Sound, is an interesting take on the character of sound. The animation, running at just over a minute, is a pretty good example of a mostly 2D piece using 3D cameras in 2D space, coupled with occasional CG models to underscore the use of technology in sound applications today

The sampans, water, moon, ocean and background skies are made using only particles and projected lights. These are not models. The "waveform" is also particle based with movement initiated by the soundtrack. VFX, using plug-ins, comprise the transitions. The origami horses, boats, kites and cranes are all 2D, as is the floating text and the "Golden Ratio" shell animations. The larger shell in that scene is it's 3D counterpart.

There are moments in the life of an animation when the subconscious takes over - even in a commercial - and so it was here, where, The Power of Sound, became less about the technology and the message and more of an artistic response.

Bose', The Power of Sound, is a perennial favorite on the animation circuit being featured in no less than six major festivals. The spot also took a Platinum Pixel award at the 2012 Pixies.

Created in Autodesk Maya and Adobe After Effects. The stunning VFX extras use Real Viz, Trap Code and Sapphire plug-ins.