DELL Technologies  -  Multi Coud World

Razzamatazz is the name of the game at Las Vegas Tech conventions and with that venue in mind Little Fluffy Clouds created a stunning 45-Sec film to accompany Michael Dell’s keynote speech at DELL Technologies World 2019 where he revealed Dell’s new hybrid CLOUD.

Playing on three 20 X 100-ft screens, that surrounded and bathed the 100,000+ paying audience in color and sound, the film moved in a dazzling display of visuals mapping the story of chaos to calm. Delighted delegates were navigated through today’s multi-cloud world of tangled disorder to a better cloud where choice, consistency and agility reign.

The film was designed by our creative team to play on giant screens but to also nimbly transform to the smallest ones of a mobile Instagram ad. Each pixel for the convention’s 20’ x 100’ screens was about one foot square. Fairly mind boggling indeed! Other versions ranged from regular HD, 1 x 1 square format and all sizes for print and web campaigns.

Dublin based musician, Mark Murphy, composed the bold and spirited sound track. Previously his company, Secrets and Machines, also composed the award-winning music for Nat Geo Wild Yellowstone.